Quantitative market research

Quantitative market research

Due to the high validity and reliability of its results, quantitative market research provides you with a valuable basis for your strategic and operational marketing.
MAKAM Market Research makes use of various survey methods: telephone, in person, in writing, and online. For this purpose, we have modern equipment, the latest technologies and professional competent interviewers: the CATI Studio (Computer Assisted Telephone Interview) and the MAKAM online market research tool provide the best basis for you to get the best information.

Survey types and methods

•    Representative surveys
•    Multiple-theme surveys
•    Target group-specific surveys, such as “target group <26” or “target 60+”
•    Catchment area surveys
•    Consumer surveys
•    Ad tracking
•    Ad monitoring
•    Business surveys
•    Customer satisfaction surveys
•    Frequency measurements
•    Employee surveys

MAKAM quality benefits

•    A telephone studio with modern equipment
•    Flexible survey start times
•    Low prices, efficient cost structure
•    Continuous further development of technologies
•    Targeted data protection measures to prevent unauthorised access to data
•    A fixed team of experienced CATI and POS interviewers
•    Data privacy statements in all service contracts
•    Personal training of the interviewers and indepth briefings on the respective topic
•    Permanent presence of supervisors from the fixed core team
•    Multiple pre-tests and regular review of the survey content in terms of homogeneity and plausibility
•    Ongoing digital recording of the time and number of contact attempts
•    Continuous digital control of contact attempts and non-respondents
•    Aborted interviews and incomplete records are not included in the overall sample