Makam
MAKAM Market Research

MAKAM products

Advertising performance control (APC)

Good advertising is expensive. But does your advertising really have the desired effect? Does it really bring the expected success? And how can this success be measured in numbers? Despite all the trust placed in well-meaning advertising and media investments: it is better to stay in control!

Customer orientation model

In order to be able to identify at first glance the strengths and weaknesses in customer orientation, we offer targeted evaluations on customer orientation skills.

MAKAM audio analysis

What effect does your radio spot have? How do listeners perceive your testimonial? What music do your listeners really want to hear? The MAKAM audio analysis provides valuable insights allowing you to optimise your audio products!

MAKAM studies

Current studies can be found here regularly. Stay informed and keep up to date.