MAKAM Market Research
Customer orientation model
In order to be able to identify the strengths and weaknesses in customer orientation at first glance, we offer an additional evaluation of mystery research based on the skills relating to customer orientation.
The benefits of an evaluation according to customer orientation skills lie primarily in a particularly clear and meaningful analysis of results and a simplified derivation of potential exploitation activities.
The strengths and weaknesses in customer orientation can be identified at a glance and measures for improvement and benchmarks can be developed.


