MAKAM Market Research
Consumer surveys
Consumers have a lot to say. You just have to ask them.
Consumer surveys provide you with answers to your questions directly from the more than 8 million consumers living in Austria.
Products
- Telephone omnibus surveys (multiple-theme surveys)
- Telephone or personal sampling
- Telephone, written, personal and online surveys
- Target group-specific or catchment area-specific surveys
- Personal in-home, street and point-of-sale surveys (CAPI, PAPI)
- Know-how basics
Areas of application/Benefits
- Evaluation of company and brand awareness, etc
- Behaviour, attitude and satisfaction surveys
- Image analyses
- Potential customer structure analysis
- Potential assessments
- Advertising and media planning and reach measurement
- Performance measurement


