Frequency measurements/counting

Frequency means success. How high is your frequency?

Frequency measurement provides you with a detailed analysis of the comings and goings of your visitors. Areas of application for frequency measurement include trade fairs, functions, events and shopping centres or similar facilities.

Method and quality assurance

• Method: complete count of visitors at one or more access points using analogue manual counters to ensure the accuracy of the results
• Supervisors are permanently on-site (in addition to the fixed counting points) who continually analyse and document the results recorded for each counting point in terms of their plausibility whilst also enabling fixed counters to take short breaks.

Possible follow-up measures: Customer satisfaction surveys

Personal and POS surveys or customer satisfaction surveys of visitors represent a useful addition to a visitor frequency measurement and aim to find out more about the visitors and to learn about their buying habits and attitudes.