Ad tracking

Permanent feedback. Through ad tracking.

Will your campaign run for weeks or months? Ad tracking lets you keep on top of your advertising campaigns at all times and monitor how it develops from the outset through sampling conducted on a weekly basis in our CATI studio.

Whether you want to keep an eye on the whole of the Austrian population or on your specific target audience – measurements are standardised. This is done through using non-identical samples in each case to avoid adverse panel effects, such as the respondents being influenced by continually recurring questions.

Reputation as a great unknown. Find out all about it.

How well-known is your brand? And to what extent is your advertising noticed in different media? Two central questions of advertising effectiveness measurement, which are answered accurately through ad tracking. Whether supported or unsupported, ad tracking transforms rough expectations into measureable variables, which you can influence at all times in accordance to your objectives.