Ad monitoring

Selective feedback. Through ad monitoring.

In contrast to ad tracking, ad monitoring leads to meaningful results about the success of your advertising at a certain point in time. The method, however, is the same: standardised and representative of the Austrian population or the desired target group. Three survey methods are available:

• Baseline measurement. Ascertains the status prior to a campaign. Provides a sound basis for strategic planning and briefings, and may be supplemented by on-air measurements during the campaign or by re-measurements in the CATI studio.
• Two-point measurement. Ascertains the status prior to and following a campaign. The classical instrument for documenting the effect of advertising. Provides in-depth information on budget efficiency and serves as a basis for improvement measures such as a re-launch.
• Three-point measurement. Ascertains the status prior to, during and following a campaign. Facilitates the fine-tuning in case of deviations from ACTUAL and TARGET status. For optimal coordination of individual advertising instruments, especially for integrated advertising campaigns.

Advertising works on many levels. Pay attention to them all.

Ad monitoring lets you keep track of the success of your advertising in every respect. In addition to the strategic benchmarks relating to awareness and image, you will also receive a wealth of sales-relevant information such as consumer behaviour, purchase probability and purchase frequency as well as market shares.