Advertising Performance Control (APC)
Don’t throw your money out the window.
Good advertising is expensive. But does your advertising really have the desired effect? Does it really bring the expected success? And how can this success be measured in numbers? Despite all the trust placed in well-meaning advertising and media investments: it is better to stay in control! Advertising performance control (APC) by MAKAM Research provides you with three instruments for this purpose:
This makes the success of your advertising quantifiable and verifiable at all times. And it makes it easier to optimise in case of unwanted deviations. That means APC is not only an incorruptible control instrument, but also a breakthrough management tool to better plan and implement your advertising measures.